KIJHUS Volume. 4, Issue 1 (2023)

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Contributor(s)

Elie Safi, Tala Chahal, Jad Merhi, Elie El Zouki, Lucina Zaki
 

Keywords

Nayera Ashraf Egypt Middle East MENA North Africa Revenge Killing TikTok Facebook Creators Users Patriarchy Legitimization Demonization Killer Victim.
 

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A COMPARATIVE CONTENT ANALYSIS OF USER-GENERATED CONTENT IN REACTION TO NAYERA ASHRAF’S REVENGE KILLING IN EGYPT ON TIKTOK AND FACEBOOK”

Abstract: This study explores user-generated content on Facebook and TikTok related to revenge killings, focusing on the case of Nayera Ashraf, investigating whether her killing exemplifies Egyptian societal misogyny and patriarchy. The study uses a purposive sampling strategy to collect and analyze 150 TikTok and 60 Facebook videos related to the case, additionally examining five comments per video. Analysis reveals that while victim demonization and killer legitimization occur, they are infrequent. Only 2.67% of TikTok and 15% of Facebook videos blame the victim, with more excuse for the killer on Facebook. Comments largely defend the victim and blame the killer, with 88% on TikTok and 68.8% on Facebook doing so. In terms of creator gender, TikTok has more female creators (50.67%), while Facebook has more male creators (46.67%). Findings suggest male Facebook creators are more likely to blame the victim and justify the killing (8.33%) compared to TikTok male creators (0%). 2.67% of TikTok female creators blame the victim and justify the killer, compared to 0% on Facebook. Despite these differences, the overall consensus leans towards support for the victim.
 
 
 

KIU Interdisciplinary Journal of Humanities and Social Sciences (KIJHUS), 2024