ASSESSMENT OF IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE OF MANUFACTURING COMPANY IN NIGERIA
Abstract:The research assessed the influence of
corporate social responsibility on firm performance of manufacturing companies
in Nigeria. The specific objective of the study was to examined the influence
of corporate social responsibility on firm performance on manufacturing company
in Nigeria. Data was extracted from the Annual financial report of a
manufacturing company using both descriptive research method and correlation
method while Vector Error Correction Model (VECM) were used to analyze the
relationship which exist among the variables within the spanning year of
1994-2020. The result of the findings showed that there is correlation among
the variable of interest which is a clear indication that corporate social
responsibilities corporate social responsibilities has positive and significant
impact on price earnings ratio, dividend yield and return on investment while
corporate social responsibilities has negative and insignificant impact on
earnings per share based on the analysis of this study of manufacturing firms
in Nigeria. The research recommends that Management should create an enabling
business environment where there is respect for sociocultural values and
societal norms, equal chances and approach for all sexes, fairness and
integrity in dealing with employees and customers, transparency and fairness to
members of the public and employ a merit basis for granting contracts. A firm
must show concern to the staff working conditions by practicing flexible working
hours, equitable compensation, ensuring prompt promotion and internal
advertisement, and striking a balance between work and family demands of
employees.