INFLUENCE OF FOLARIN FALANA’S TWITTER CAMPAIGNS ON THE PARTICIPATION OF LAGOS YOUTH IN THE 2020 ENDSARS PROTEST IN NIGERIA
Abstract:This research is an examination of the influence of Folarin Falana’s Twitter campaigns on the participation of Lagos youth in the 2020 EndSARS protest. The rationale behind the study was to investigate how celebrity social media campaigns, specifically Twitter, influenced the participation of Lagos youth in the #EndSARS protest. The researcher adopted the survey research design while questionnaire was used as the instrument for data collection. The population of the study is 10 million which constitutes the total population of Lagos youth and a sample size of 384 was drawn. The findings showed that although, exposure to celebrity social media campaigns have the capacity to influence the mobilisation and participation of people in protests, there are other factors too that can contribute to influencing the participation of people in protest movements. It was, however, recommended among others that since no one, including celebrities is safe in terms of corrupt or bad governance and abuse, rather than keeping quite as though celebrities are not affected by these menaces, seeing that they have a better platform to shed light on these issues and play the role of advocacy and solidarity with the masses, showing the world that everyone is susceptible, celebrities should be a part of these conversations on social media in order to help give the voiceless a sense of belonging.